Ladrones de la Nieve
Bringing culture and sustainability to a white dominant sport.
Fabrication Collaborators: Norma Oldham
Product Development & Packaging
The theme is inspired by Day of the Dead. The product contains a snowboard, goggles, gloves, stickers, carrying bag, a product manual, a bandana, and branded product packaging.
Collateral: Product Manual (English), Product Manual (Spanish)
Creative Strategy
The identity development of the logo emblem and illustrations were drafted from still life compositions. User experience research helped inform the vital need of materials containing durability, utility, elasticity, and mobility. Waterproof material was also integrated where to respond to the wet weather sport needs. Packaging was developed in English and Spanish language.
Packaging material came from recycled ink and papers. The dual language also inspired the development of a responsive logo emblem and reversible fabric material. All items are custom packaged and designed with vivid forms of imagery showcasing illustration, photography, and a design narrative. Included in the book is small story vignette.
Products
Reversible nylon material printed through spoonflower.com and fabricated by Norma Oldham.
The bag design was developed from a Japanese influence using waterproof neoprene material. Fabrication of material by Norma Oldham.
Design specs of the bag design.
